"Thirst Trap Culture"

Today I learned something interesting - a new culture that is trending on Indian social media among young women and teenage girls. It seems it was already prevalent in the US where it originated and where it is age agnostic, has a name and is called “Thirst Trap Culture”.

The article on it by Shephali Bhat of Economic Times I have linked below is worth a read. Here are some great infographics they have complied on this culture.

What is it?

Some stats

Psychology, the good and the bad

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